Every day consumers are overloaded with marketing material in every facet. Billboards, signs, commercials, print ads, window displays,...

Everyone you know has a phone. Each phone is filled with apps. True story that is not hard to conclude on any level. However, an untold...

One of the key components to any successful marketing campaign is the ability to generate an understandable message and getting into the...

Time-Value is a consistent point that needs to be addressed in every facet of the marketing industry. The most important aspect of...

The average person picks up their phone once every 12 minutes, or an average of 80 times a day according to the NY Post. Whether it is...

Nothing runs the modern world more than mobile technology. There is an app for literally every facet of daily life. Need to get...

There is an age-old question that haunts the average couple on a daily basis, “Honey, where do you want to eat tonight?” No one wants to...

Geofencing is a powerful tool for mobile app marketers because it opens the door for location based messaging. Geofences are virtual...

BoardActive is pushing the edges of innovation by offering a patented service that sends the sales and promotions straight to your phone...

In this video, BoardActive sits down with MarketScale at DSE 2019 to discuss interactivity with DOOH and how location-based messaging is...