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  • Writer's pictureDoug Pittman

MarketScale DSE 2019 Podcast with BoardActive

Updated: Apr 20, 2020

In this video, BoardActive sits down with MarketScale at DSE 2019 to discuss interactivity with DOOH and how location-based messaging is evolving advertising overall. Doug Pittman covers Visualmatic™ and how it will affect the industry. Together, the team explains the importance of location data & attribution for brands, and how the combination of OOH and mobile advertising will increase conversion rates and sales of brick & mortar stores.


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