MarketScale DSE 2019 Podcast with BoardActive

In this video, BoardActive sits down with MarketScale at DSE 2019 to discuss interactivity with DOOH and how location-based messaging is evolving advertising overall. Doug Pittman covers Visualmatic™ and how it will affect the industry. Together, the team explains the importance of location data & attribution for brands, and how the combination of OOH and mobile advertising will increase conversion rates and sales of brick & mortar stores.