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What is Direct Response
Marketing?
Direct Response Marketing and Advertising has very few players. Direct Response is a type of marketing designed to elicit an instant response by encouraging prospects to take a specific action. Direct response
triggers immediate action from prospectives, since the goal is to generate leads and actions quickly and precisely.
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Vision
BoardActive Software enables you to drive revenue by connecting with your customers wherever they are through advanced push notifications, in-app messages, and location-based retargeting. Engage customers with relevant, timely and compelling offers and content.
BoardActive Software provides:
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Proprietary software that connects brands to consumers through mobile apps; ideal for promotional campaigns, rewards, loyalty, etc;
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A fully customizable mobile experience for any brand in any vertical;
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A platform that provides real-time data reports for cross-channel marketing campaigns;
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A means to craft and deliver promotions that increase sales and drive in-store traffic
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Detailed app user data to optimize retargeting campaigns based on location habits and in-app behavior;
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A connection at the POS to validate promotionally-driven customer engagement in real-time
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Real-time attribution and sales insights for promotional marketing campaigns
Challenges
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App user churn
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Low-frequency customer visits
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Limited customer data and visibility
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Limited ability to personalize customer engagement
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Limited appeal of with generic promotions
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Low promotional return on investment
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Real-time measurement and attribution of promotional sales
Features
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Advanced Push Notifications
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Customizable In-App Messages
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Scheduled Messages
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Event-Triggered Messages
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Message Analytics
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Circular/Polygon Geofencing
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Foot-traffic & Store Visit Monitoring
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Location-based Retargeting
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Bulk Upload Locations
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Place Analytics
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Detailed User Profiles
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In-App Behavior Tracking
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Audience Segmentation
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Custom In-App Events
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Custom User Attributes
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Mobile API Access
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White Label License
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Live Chat Support
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Personalized Campaign Support
Results
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Increases sales, store visits, and purchase frequency
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Increase consumer engagement & loyalty
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Grow app downloads and monthly active users
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Improve ROI and increase promotional conversions
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Increase awareness of new products, services, and promotions
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Collect more first-party data and better understand your customers
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See full-circle attribution, from the point of impression/interaction to the point of sale