Vision  

 

BoardActive Software enables you to drive revenue by connecting with your customers wherever they are through advanced push notifications, in-app messages,  and location-based retargeting. Engage customers with relevant, timely and compelling offers and content.

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BoardActive Software provides:

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• Proprietary software that connects brands to consumers through mobile apps; ideal for promotional campaigns, rewards, loyalty, etc;

• A fully customizable mobile experience for any brand in any vertical;

• A platform that provides real-time data reports for cross-channel marketing campaigns;

• A means to craft and deliver promotions that increase sales and drive in-store traffic

• Detailed app user data to optimize retargeting campaigns based on location habits and in-app behavior;

• A connection at the POS to validate promotionally-driven customer engagement in real-time

• Real-time attribution and sales insights for promotional marketing campaigns

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Challenges

 

• App user churn 

• Low-frequency customer visits

• Limited customer data and visibility

• Limited ability to personalize customer engagement

• Limited appeal of with generic promotions

• Low promotional return on investment

• Real-time measurement and attribution of promotional sales

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Features

 

• Advanced Push Notifications

• Customizable In-App Messages

• Scheduled Messages

• Event-Triggered Messages

• Message Analytics

• Circular/Polygon Geofencing

• Foot-traffic & Store Visit Monitoring

• Location-based Retargeting

• Bulk Upload Locations

• Place Analytics

• Detailed User Profiles

• In-App Behavior Tracking

• Audience Segmentation

• Custom In-App Events

• Custom User Attributes

• Mobile API Access

• White Label License

• Live Chat Support

• Personalized Campaign Support

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Results

 

• Increases sales, store visits, and purchase frequency

• Increase consumer engagement & loyalty

• Grow app downloads and monthly active users

• Improve ROI and increase promotional conversions 

• Increase awareness of new products, services, and promotions

• Collect more first-party data and better understand your customers 

• See full-circle attribution, from the point of impression/interaction to the point of sale