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  • Writer's pictureDoug Pittman

Restaurant Marketing Setbacks: Increase Mobile Marketing Campaign Attribution

Updated: Apr 20, 2020

Dining establishments are a dime a dozen, with a different cuisine offered on every street corner in every city in the country. Consumers have so many options, and restaurants are in constant competition to bring fresh marketing ideas to the table. Sometimes the transitions from idea to impression lack in execution, and suffer from the app abandonment increases over the last few years. How can you even determine what is working and what isn't?

So many questions for one simple solution.

The problem:

· Lack of dynamics in public communication

· Apps users consistently lowering engagement

· Inability to measure full details of marketing campaigns

How Visualmatic™ solves it:

· Use of rich media – Dynamic marketing campaigns are harder to come by in a time when everything has already been done before. This software allows you to go beyond the average push notification and deliver high impact visuals straight to mobile. The messages are far above the text and image associated with average pushes. Broadcast interactive discussion with directions to your establishment, QR codes for promotions, links to add social media pages, and more using our BrandDrop™ abilities!

· Consistency Brings Success – The average app user only uses an app 1-4 times after download. This low retention rate directly affects the results of your sales. The Visualmatic™ software opens the door to consistent communication when consumers are in relevant locations to receive the messages. It has been proven that creative, relevant, and personalized messages are the key to the app retention restaurants want. (Localytics)

· Measurement & Audiences – One of the most specific advantages that this software brings to any brand is the measuring of data. There is a definitive ability to measure the amount of impressions delivered, the traffic of your geofenced locations after the message is received, and even the ROI right up to your POS. Consumer profiles build off of each engagement to give you filtering abilities for finely specified targeted audiences. Finally, results you can measure!

Don’t allow your marketing campaign to lack the resources and tools to drive success. Create a lasting impression with your app users, and deliver a communication system that solves your largest advertising issues. We are here to help!


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