• Doug Pittman

Increase Revenue Through Apps Using Push Notifications



Everyone is familiar with a push notification. Most apps use them to communicate with users, but they are so much more than that. With a solid push strategy, apps can increase revenue and even open new opportunities.

What’s that look like?

Let’s break it down.


Increase Current Revenue Streams

The majority of apps have some product or service for sale and see the dreaded cart abandonment regularly. Providing a push notification greatly reduces this pain point and happens in many different ways. Based on a 2018 report, these were the findings:

  • Discount or promotional push notifications drive 9.6x more completed purchases than those who did not receive a message.

  • Push notifications sent on weekends result in 2x more purchases than those sent on weekdays.

  • Push notifications sent to retarget inactive users result in 7.6x more user re-engagement than those left to their own devices.

What makes push work? There are many areas you can comment on here, but the most is that a push notification is not a “cold contact point”. The user already engaged with your app, and the push is often a welcomed reminder of the app offerings.

In addition, using user data, an app can segment push notifications to reach users at the right time and place with the right information to ensure the highest possibility of a return.

For example, if you know that a set of users all purchase more often between certain hours on certain days and they gravitate towards a specific style of product – sending a push at that time on that day with a similar product is more likely to garnish results than if sent in a mass message at the wrong time with a generalized product. That was rather long-winded, but you get the picture. Knowing your users and using that knowledge to strategize your pushes will bear more fruit.

Creating New Revenue Opportunities

Push notifications are not just about sending your messages from your brand to the consumer, they can also add value to the user while generating a new income stream. How? With advertisers. Just grabbing whoever will pay and throwing their messages to your users will have the opposite effect and can even cause annoyances that result in uninstalls. However, doing this with the right advertisers can increase the value of your app with consumers while bringing in a nice chunk of change.


For example, imagine you have an app that users use to check game updates and player stats for their favorite basketball team. Partnering with an advertiser that offers basketball gear, team merchandise, or other relevant products is much more likely to see conversions than just a randomly placed ad.

Conclusion

Push notifications pack a powerful marketing punch when done with the proper strategies and tactics. These examples only touch the surface of increasing revenue with push offerings. Reach out to the BoardActive team, and receive details to determine the best push strategies for your app.