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  • Writer's pictureDoug Pittman

Mobile Targeting: Using Mobile App User Data to Drive Sales

Updated: Apr 20, 2020

Mobile phones are such a huge part of daily life. Whether you are a middle-aged businessman with no extra time, a mom of four always on the go, or a 12-year-old kid playing Fortnite – the phone is attached to people like an extension of our hands. This makes mobile marketing the language that every business needs to learn to speak.

Mobile targeting is specifically one of the largest unused advantages of using mobile-driven marketing campaigns. Every app asks for permission to access all sorts of data from its users from location to camera roll and everything in between. This data is usually only utilized in a small extent for efficiency within the app, but it can be so much more.

Utilize the data app users provide to target specific users that fit the criteria of your ICP (Ideal Customer Profile) If you are selling street wear targeted for a younger crowd, then sending your promotions to an elderly woman who has been shopping at Kmart for 30 years is probably not the best use of your marketing ability.

There are services that provide segmentation within your mobile app message delivery service based on the right user at the right time with the right campaign. Segment your messages to be sent to users with any range of demographics that fit your ICP:

  • Age

  • Location

  • Buying Habits

  • Occupation

  • Education Level

  • Email

  • Name

  • And More!

The right service will provide as many filters as your campaign needs for its most successful mobile targeting results.

One of those services is BoardActive’s Visualmatic™. This software creates location-based messages from business to people using rich media and segmentation delivery. The impressions are monitored, and ROI is measured through foot traffic and point of sale. The data collection allows for defined filtering that grows as the user interacts in real-time. Personalizing the app user's experience with usage, location, and buying patterns will increase the ability to close sales and hit conversions goals. This is a win that has never before been seen in the marketing world. Mobile segmentation is the growth that marketing has been waiting for, and if you aren't ahead of the game - then you are behind.

Schedule a demo today to learn more!


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