Welcome Herb Yost to the team!
BoardActive welcomes a new Sales and Licensing Director, Herb Yost, to the team. He is a highly accomplished omnichannel marketing expert with over 20 years in the direct marketing industry. He has an extensive background in direct mail, digital/mobile, programmatic, email, CRM, and analytics.
The majority of his career was spent with Valassis/ADVO in various regional and national sales positions where he has built programs that yielded a 10-212% increase in Comp Sales Growth. Most recently, Yost produced $53M in revenue over a five-year period.
Herbert Yost has a passion for crafting connections with C-Suite & Senior Executives of enterprise-level companies (Fortune 500) to provide insights, revenue growth, and results.
As a self-stated, “student of his client’s business”, Yost offers a heavy-hitting duality of adaptability and expertise. He has a penchant for providing key solutions for long-term growth and offers this ability for the progression of BoardActive’s pipeline generation in this new position.